Wednesday 30 May 2012

From “Simply Customer” to “Repeat Customer”

There are two choices you make every now and then - either you like something of you don’t. You tend to retain what you like while discarding what you don’t like. It’s same with products, but more prominently practiced because of innumerable options available in market competing for the same position and segment by different brands.

You pick up a soft drink, energy drink or similar kind when you are a kid or teenage- either you like it or you simply don’t. If you like it, you like its color, flavor, smell, you associate it with some nice memory, you link it with some vague memory of an advertisement which you saw long back, you associate that wonderful experience of having that chilled soft drink and that cozy or adventurous environment, and you become a lifelong brand ambassador of that product. Now onwards you will pick up that same drink brand every time in future, given a choice. May be silent or talkative brand ambassador but a lifelong repeat customer for sure.  

Now your job as a company or manufacturer or promoter is to help your customer choose products offered by you.  How will you do that? We will see some strategies regarding that in the following upcoming post called “Help your customer choose what you want them to choose”.

Thursday 10 May 2012

Don’t let them take the credit you deserve!!

If you are accountable for the missed deadline, if you are held responsible for things gone wrong then you equally deserve the credit for the task completed before time, and for that extra effort you made to deliver beyond expectation, but this is not the case for majority of employees in corporate or business structure.

No one is to blame but employees who feel deprived of the attention and credit they deserve, only because of their incompetency to get what they deserve.  They are either unaware of their basic moral rights or made to believe they don’t have any such rights. You will find many such people around who are always ready to steal the credit of the wonderful job you have done paving their own way to success, and casting the shadow of their success on you. So, go ahead claim the ownership of your work, grab the credit you deserve.  Don’t let them overshadow you.

What you can do?

·   Be "Report ready": keep the list of tasks you have accomplished in the previous week / day at your finger tip so that you can showcase your hard work at the slightest given opportunity to anyone

·         Get noticed on the go: Don’t wait till job is completed, let others guess that "it’s your baby" through excitement you show towards that particular work or task, without disclosing the details

·         Distribute the risk: keep more than one people in loop