Higher perceived value due to unique content
Easy to establishment and operation - requiring minimal resources
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Less Competition
You can quote higher prices
Higher profit margins
Early bird advantage
You can create your own niche market
It's easier to provide targeted Solution in your area of expertise
Niche segment is loyal to your product or service once they like it
Easier to study the need of small niche market compared to general market
Suggestion
Find out the niche segment in wider publicized market itself like money, wellness etc.
Smaller the niche higher the profit margin - find out the minimum sustainable customer base
Keep upgrading industry knowledge as you grow
Here are the top 10 suggestions for new start-ups and entrepreneurs - http://fromthediaryofmentor.blogspot.in/2012/02/10-suggestions-for-new-start-ups-and.html
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